“As a hip-hop fan, you realize that homophobia is still an issue everywhere, but especially in the black community. When people are scared to talk about it, that’s how the disease spreads,” Magic told the Huffington Post.

“I have a lot of friends in [the hip hop] industry and so what we’re trying to do is rally them to get behind the cause, deliver the message to these young people that HIV and AIDS is big and it’s not going anywhere.”

Maybe Magic can call on fellow basketball player rapper Ron Artest or Metta World Peace.