Tag Archives: Rise

TJC Exclusive: The man behind the Michael Jordan/ LeBron James “Maybe You Should Rise” YouTube video

If you are not one of the 4 million people who have seen the Michael Jordan/ LeBron James “Maybe You Should Rise” video, you are probably living under a rock. The mashup of LeBron’s Nike “Rise” commercial and a 2008 AirJordan ad fooled many of us, and even made Miami Heat beat writer Ira Winderman come out and say the commercial was a spoof. The video has been mentioned on Around the Horn and even tweeted by Jordan’s son Marcus.

The man responsible for the video that has all of America talking is film student Tom Hinueber. In a Jersey Chaser exclusive, Hinueber answered our questions about the video… and I think his answers will surprise you!
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