ESPN aims for a female audience with its new brand ESPNW… maybe they were reading www.thjerseychaser.com and got the idea?!?!
Laura Gentile ESPN Vice President said “Women see us as an admirable brand that has authority. But they see us as their father’s brand, or husband’s brand, or boyfriend’s brand. They recognize it’s not theirs.” And it is no wonder, over 76% of ESPN’s viewership are males.
The idea will first start off as a blog and then transition into a television channel. Thejerseychaser.com is excited to see what’s to come and is hoping for an E! meets ESPN! And not like the ESPN Hollywood show that was a bust in 2005!
