Victoria’s Secret is that she is a football fan… the woman’s lingerie retailer opened its first flagship store at Cowboys stadium featuring the PINK NFL line.
The grand opening coincided with the Dallas Cowboys Monday Night Football game against the Chicago Bears and the first day of October, which is Breast Cancer Awareness Month, an initiative the NFL has supported since 2008.
“For us, we’ve always tried to create merchandise that we thought our fans would enjoy,” said Cowboys’ vice president of brand management Charlotte Anderson. “To take it a step further and really have a unique shopping experience that’s aimed towards women … 46 percent of our fans are female. We thought they needed a little more style and a little more comfort to be able to enjoy and support their team. Being able to do it in this fashion is really unique.”
The Dallas Cowboys stadium opened in 2010 and is the largest domed stadium in the world earning the nickname “Jerry’s World” for it’s sushi restaurant, martini bar and yes- now Victoria Secret store.